Enhance User Retention With In-App Search Indexing
App Indexing is a system that allows people to click from listings the Google's search results into apps on their Android and iOS smartphones and tablets.
Well, iOS Application launched by Steve Taylor called In-App Search - this is essentially a Google-like search engine where links automatically open up your apps when tapped.
Importance of In-App Indexing
1) Increase Download & User With Review
The indexing in-app make ensures the app installation source, thus people can easily search and download apps, simply using the install button. This will gradually increase the target audience and more users for your respective apps.
2) Re-engage Users
As per the Google, on average, users have 35 apps installed on their smartphones. However, only 35% of an app the apps are actually used daily. We understand how difficult is users' engagement, but certainly, the app indexing can be helpful. For instance; if a person has installed your app, Google can easily crawl "pages" from your app while the person is seeking through search engines.
When the user clicks on the search result, the app is launched and the relevant content is displayed.
Along with the mobile user back into the apps, it also promotes their engagement, re-engagement, and retention. Thus, it great for exploring just measuring app and evaluate more about the in-app behavior.
3) Better Marketing and Brand Visibility
App Visibility is equally important as application development, as the user's number is all that speaks about the success of the app
The source from Smart Insight reveals that 48% of consumer starts mobile research with the search engine. Certainly, it makes mobile marketing strategy essential for your app. Further, with the app indexing, there is a better platform where consumers can find your brand. This is because the links to your apps are visible or promoted in the mobile search results.
It can be further, considered as a new aspect of SEO that opens door and opportunity for your overall marketing efforts to make it successful.
How to Index Apps on Google?
Generally, app indexing is also based on development efforts and skills. Thus it might look complicated for Marketers or business owners. Google's Documentation on Firebase App Indexing makes the process of app indexing very simple and easy for everyone.
How to Index An Android App on Google?
❏ Deep linking
First of all, set up deep linking within your app. Deep linking in Android is executed with the help of Intent Filters, which help users open links from within the app. The Intent filters show how your app responds to a particular action.
❏ Link app and website
Here the aim lies to correlate your website content with your app content. This can be done with the help of Google Search Console, ensuring t index and crawl app automatically while checking both your app and website domain.
❏ API - App Indexing
API includes significant SEO details such as titles, classifications, etc. This level helps in enhancing your app's ranking in mobile search results.
❏ Test Implementation
You can test your implementation efforts with some extremely beneficial tools such as Android Debug Bridge and Fetch as Google (Search Console). This will ensure the App Developer that the above steps are accurate.
How To Index An iOS App On Google?
❏ Go For Deep Links
Deep linking in iOS is different from Android, the developer needs a custom URL scheme to deep link the pages in the iOS app. Or, the developer can apply the UIApplicationDelegate method. It assists to start the right app content when a user clicks a link from Google search results.
❏ Create the app-to-site association
This supports universal links. With them, iOS users can penetrate a link to website and have seamlessly redirected to your installed app without going through Safari. In case the app isn't installed, just tap a link to website and it will open your website in Safari.
❏ Test Implementation
To examine the implementation, find out if you successfully accomplished the steps discussed above. You need to preview the search result on iOS and verify that it delivers the right location in your app.
Conclusion:
It's crucial for App Development Company to plan a robust strategy to market their app, and for this one of the crucial step is to go with in-app search indexing. It enables users to search the respective apps easily, enhancing the user Retention.